Have Questions About How to Best Monetize Your Book?
Attention Non-Fiction Authors
Just like the Terminator came for Sarah Connor, the Chat GPT "Robo-Writers" are coming for you!
By leveraging my Authorpreneur Authority Engine™, you'll be able to stay ahead of the "copy-paste-publish" avalanche and position yourself as an in-demand, highly-compensated, coach, mentor, or consultant.
Attention Non-Fiction Authors
Just like the Terminator came for Sarah Connor, the Chat GPT "Robo-Writers" are coming for you!
By leveraging my Authorpreneur Authority Engine™, you'll be able to stay ahead of the "copy-paste-publish" avalanche and position yourself as an in-demand, highly-compensated, coach, mentor, or consultant.
Imagine having an Empathic Marketing® Strategy and Authorpreneur Authority Engine
to transform you from a "starving author" to a
sought-after, high-paid authority in your niche
Some startling facts about book publishing!
1. According to Bowker data there were 85,468 self published books in 2008. By 2021 there were 2.3 MILLION books self-published in the US!
2. American essayist, author, and teacher has been quoted stating "81% of Americans want to write a book".
3. If self-publishing, which is still considerable work, created a 27x increase in published books, what effect do you think Chat GPT will have when Americans realize they can write a full book in less than a day?
4. The book marketplace hasn't grown with the number of books published. Book industry revenues were $25.3 Billion in 2001 and only $25.7 Billion in 2021, but when inflation is considered, that's a DECREASE of 38%!
5. Average book sales are small... and falling! Only 789 Million books were sold in 2022 over all categories. That means that the AVERAGE book is selling less than 300x in the US over its lifetime.
What do those stats mean for non-fiction authors in 2023?
With over 2 million books already in circulation, it was hard enough for non-fiction authors to stand out and be noticed in such an overcrowded marketplace. But with the onslaught of "copy-paste-publish" Chat GPT Robo-Writer on the verge of attack, it's more critical than ever to establish yourself as an expert in your field and monetize your expertise beyond book sales NOW. But don't worry, I've got your back. With my cutting-edge Empathic Marketing strategies, you can rise above the competition and create a prosperous lifestyle outside of traditional book sales.
A non-fiction book is a powerful tool for building your authorial authority, and in today's digital age, having a well-established online presence is key. Let us help you craft your unique Authorpreneur Authority Engine, and use it to offer high-ticket coaching, mentorship, consultation, or courses.
Don't let the Chat GPT Robo-Writers intimidate you. Instead, use them as motivation to take your non-fiction authorship to the next level. Let us help you stand out from the crowd and make an impact. Take control of your authorial authority today and create a comfortable lifestyle doing what you love.
Three Ways I Can Help You Monetize Your Book
Grab my #1 Amazon Best Seller for FREE!
It doesn't matter how smart you are, how great your book is, or how much you can help your audience. If you don't have the marketing in place to Capture the Hearts and Convince the Minds of your audience, nobody will every know you exist. This book will show you exactly how to get your Empathic Message in front of the people who need you most
More information on this further down the page
Let's you and I work one-on-one together!
Are you tired of chasing dead ends and trying to Frankenstein a plan together? Do you just want to finally get some results? Then let's you and I work one-on-one. I'll read your book (yup, that's the first thing I do), then I'll help you identify your superpower, how to package it and who to deliver it to. Then I'll build you everything you need to make your high-ticket sales.
More information on this further down the page
Free, behind-the-scenes look at the
3 online funnels every author needs
It's no coincidence that I am saying there are 3 funnels every online author needs, and there are 3 offers I am making to you on this page! In this free training I break down the strategy and technology when it comes to delivering a free-plus-shipping funnel, a direct-offer funnel, and a lead magnet funnel. Let me show, and prove to you why you need these 3 funnels.
More information on this further down the page
What are the "gurus" saying about The Marketing Medic?
"John on my inside team came in and said (Mike's) better at running ads than I am!"
"(Mike's) just got a really unique ability to understand the marketplace..."
"He cares more about you and your business more than pretty much anyone else I have seen out there."
Russell Brunson
Clickfunnels Founder
"...nobody better I would recommend that you go to to have your funnel fixed than Mike, the Marketing Medic... "
"He understands the tactics, the strategy, the idea, the offer... he understands how to make it all congruent with traffic"
Todd Brown
Marketing Funnel Automation
"the stress of my business has gone down dramatically."
"... in the past 4 months have made over $200,000..."
"I would never have started that business if it wasn't for Mike."
Rachel Miller
Moolah Marketing
Here's the quickest, bestest, way I can help!
Let's you and I work together one-on-one.
If your book has been out there for any length of time at all, you now know how hard it is to sell enough copies consistently to earn a decent income from it.
You may have already considered offering some mentorship, coaching or online courses.... but where to start?
Are you "one funnel away"? Do you need a webinar? How are you going to package and deliver everything?
The problem with most of the "get rich quick with your course" training out there is it's incomplete. It only provides 1 or 2 pieces of a much larger puzzle.
With you and working one-on-one together, we're going to take your project all the way from your end zone, down the field for a touchdown.
Here's how you and I working together will shake out:
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First thing I do is buy your book and read it cover to cover (as a "bonus" I'll even leave you an Amazon 5-star review).
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Then I make recommendations on what you should offer and who you should offer it to. I make suggestions, you make decisions.
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The reason I want to read your book is because you are naturally biased and I want to see your superpower through the eyes of your audience.
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You and I craft your entire Empathic Marketing Strategy - this includes your Ideal Buyer Profile, your Have to Have it Hook, your Big Differentiator, your complete Offer, and a list of your audience's False Limiting Beliefs.
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Once we have your strategy, I'll build out your Free Plus Shipping Book Funnel.
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I'll build out your Direct Offer Funnel.
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I'll build out your Lead Magnet Funnel.
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I'll build out your Membership Site for delivery of your course(s).
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I'll build out your online calendars for booking calls with your Audience.
I only work with a maximum of 3 new clients a month because I want to ensure I have the time to provide you with all the attention and resources you need.
But if you're more of a DIY'er
This is definitely your FIRST STEP.
I've lost track of the number of clients I've worked with who had a website and a funnel and some have even been paying for ads.
But they came to me because they weren't making an sales!
The reason for that was obvious. They weren't making any sales because they didn't have the smallest hint of a marketing strategy in place.
The world right now is not only the noisiest it's ever been, meaning you've been hit with more offers than you've ever seen before, but it's also the most distrustful it's ever been.
So if you want to make sales the first thing you need to do is cut through the noise and be heard, and the second thing you need to do is get your audience to know, like, and trust you.
This is where your Empathic Marketing® Strategy comes in.
If you want to use your book to present you as an authority and sought-after expert in your field, you're going to need to resonate with your audience.
You do this by establishing:
- Your audiences' 4-D's of Transformation
- Your Have to Have it Hook
- Your Big Differentiator
- Your full 360 degree Offer
- Your audience's False Limiting Beliefs
- Your complete Marketing Premise
I explain how to achieve all of this and craft your entire marketing message in my #1 Amazon Best-Selling Book, Empathic Marketing®
My next Offer below shows you how to build out your funnels, but please don't advance to that stage until you have your complete marketing message nailed down.
If you're a DIY'er with your marketing strategy in place...
This is the next thing you'll need!
Once you know what you're selling, who you're selling it to, and how you're going to deliver it, your next step is building your online funnels for your 3 main audiences.
I have created my own system for marketing to your audience's various Levels of Awareness.
I place your "cold" audience in the "Meet" stage of your funnel. These folks don't know about you and they may not even realize how serious their problem is or that any solutions exist, let alone yours!
The people in the "Meet" stage are going to need to be educated and "warmed up". These folks mostly need to just see your online content.
The next level up is your "warm" audience. These folks are placed in the "Ask" stage of the funnel.
They know they have a problem. They know solutions exist for their problem, and they know you may be of the options that can help them.
With these folks, you'll want to "Ask" them to enter your world through your lead magnets. Those might present in the form of a free offer, like this training I'm offering you here, or it might be your Free Plus Shipping Book Offer.
Regardless which option they choose, you'll now have their email where you can educate and warm them up even more.
Finally you have your "hot" audience. These folks know they have a problem. They are tired of messing around and they just want a solution delivered to them now.
These are the folks you're going to "Propose" to. These are the folks to whom you're going to present your Direct Offer.
In this free training, I walk you through my back office and show you exactly how I have these 3 funnels set up and how you can do the same.
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