You've most likely heard you're "just one funnel away"...

And oh, how I wish that were true.

But the reality is, if you want to sell to your audience, you need to understand your audience.

And just like no 2 snowflakes are unique, neither are 2 of your buyers.

But your buyers can, and must, be organized into the following 3 "buckets" if you want to maximize your sales potential:

1. Cold Audience: these folks haven't heard of you and probably aren't actively looking for a solution. They are untrusting and skeptical and you'll need to warm them over before they'll commit to even the slightest thing.

2. Warm Audience: these folks are aware of their problem, but aren't aggressively looking for a solution at this time, but if you put the right shiny object in front of them, they'll most likely grab it.

3. Hot Audience: these folks have suffered long enough, and they wanted a solution yesterday. With the right Offer and Message, there's a good chance they'll sign up to work with right now.

In my "3-Funnel Formula Training", I'll walk you through the exact 3 funnels you need to unlock rapid growth for your high-ticket coaching business.